2012 Hyundai Genesis Sedan Facelift Gains 5.0 V8 R-Spec Variant with 429HP plus Updated GDI V6
February 9, 2011
As Hyundai continues its ascent to the top, the South Korean automaker-that-could is getting bolder every day. This time the company entered new grounds at the Chicago Auto Show with the unveiling facelifted Genesis sedan that gets a new sporty variant for the for the 2012 model year.
The new model sports the R-Spec moniker and comes with a new 5.0-liter direct injection V8 engine pushing out 429 horsepower at 6,400 rpm and 376 lb. ft. of torque at 5,000 rpm, which makes it the company's most powerful series production model ever. The V8 is mated to Hyundai's all-new eight-speed automatic transmission. While the Koreans did not release acceleration figures, Hyundai did say the car's fuel economy is estimated at 16 mpg city and 25 mpg highway.
Hyundai Preparing New Elantra Coupe, Azera and Genesis R-Spec with 429HP V8
February 8, 2011
After registering record sales in 2010, Hyundai seems committed to an all-out offensive with the company reportedly planning to launch a coupe version of the 2011 Elantra and the new Azera sedan in the U.S. within the next year or so. According to an Autoweek report, the news was broken at the National Automobile Dealers Association (NADA) convention in San Francisco, where the Korean automaker also showed its dealers a photo of the upcoming coupe.
“They showed us a photo of it and it's gorgeous,” said Doug Fox, a Hyundai dealer from Ann Arbor, Michigan. “We weren't expecting that.”
Read more »Hyundai Evaluating the Creation of a Separate Genesis Brand to Compete with Lexus, May Build a BMW 3-Series Rival
December 7, 2010
If you were wondering what's next on the Hyundai and Kia Group's agenda of world domination, the answer is the addition of a third brand to the firm's portfolio to compete head on with Japan's Lexus and Infiniti, and possibly even Germany's finest, including BMW and Audi.
The luxury arm would most likely be called Genesis and include the South Korean firm's current rear-wheel drive offerings such as the Genesis Sedan and Coupe, plus the soon-to-be-launched onto the American market, Lexus LS-rivaling Equus.
The automaker, which saw its U.S. market share increase by an overly impressive 50 per cent in the past two years, would further enhance the range of the Genesis brand with a compact sports saloon in the likes of BMW's best-selling model, the 3-Series, and a crossover utility vehicle to compete with the Lexus RX 350.
Read more »2011 Hyundai Equus Flagship Starts at $58,900, Includes 5 years Valet Service [+ 60 Photos]
October 19, 2010
Hyundai's second attempt at the luxury segment after the Genesis, the all-new Equus full-size sedan, will arrive in U.S. showrooms in December with prices set at US$58,900 for the Signature version and US$64,900 for the Ultimate that gets all the bells and whistles, the South Korean automaker announced today.
Both prices include a $900 destination charge as well as free maintenance for 5 years or 60,000 miles, a complimentary valet service which includes a dealership employee picking up and delivering the car for maintenance, and an iPad that replaces the traditional owner's manual.
Not surprisingly, the Equus is priced much lower than other entry-level proposals in the in the luxury full-size sedan segment such as the Mercedes S-Class [S400 295HP V6 Hybrid $91,000], BMW 7-Series [740i 315HP six-cylinder $70,650] and the Jaguar XJ [385HP 5.0L V8 $72,700] and Lexus LS [LS 460 380HP 4.6L V8 $65,380].
2011 Hyundai Genesis facelift spied
October 8, 2010Hyundai to Treat Equus Customers Like Royalty
August 5, 2010
Hyundai, the South Korean automaker-that-could, plans to offer more personalized service and deliver the royal treatment to owners of its upcoming $50,000+ Equus luxury sedan that will slot above the Genesis in the firm's U.S. lineup.
Read more »
SCOOP: 2011 Hyundai Genesis Sedan Receives Minor Updates, Including BMW-Like Gearshifter
June 30, 2010
The Genesis sedan has only been out in the market for two years, but Hyundai is getting ready to present the 2011MY with some barely noticeable styling upgrades in its home market.
Scooped here in South Korea completely undisguised, the 2011 Genesis sedan appears to get a reworked front bumper with newly styled air ducts and trim, more prominent side skirts, a chunkier chrome strip above the license plate and a new rear bumper with reshaped exhaust tips.
VIDEO: Rhys Millen's 775HP Hyundai Genesis PM850 Pikes Peak Racer in Action
June 22, 2010
Back in April, we shared the first details on Rhys Millen's Hyundai Genesis PM850 racer that will compete in this year's Pike Peak Hill Climb on Sunday, June 27. Now it's time to give you a taste of the insane race car in action during testing.
The Genesis PM850 is motivated by a heavily modified Hyundai Lambda V6 engine bored out to 4.1 liters and fitted with an HKS turbocharger, intercooler, and a unique exhaust system for a total output of 775HP and 750 lb-ft of torque. All that power is sent to all four wheels through a Weismann semi-automatic AWD transmission. Hit the jump to watch the two videos.
Read more »Hyundai to Bring 100 Equus Sedans to U.S. Dealerships this Summer
May 8, 2009Hyundai believes that if it the Equus were to be successful in the States, it would hugely benefit the image of the company. "It would decisively shift public opinion in our favor. It would be the capstone," told the newspaper Oles Gadacz, a Hyundai spokesperson at the company's Research & Development complex outside Seoul.
The rear-wheel-drive Equus sits atop the Genesis in Hyundai's range and is offered with a 290HP 3.8-liter V6 and a 366HP 4.6-liter V8 while a long-wheel-base version with an even more powerful 5.0-liter V8 engine is also in the works.
The Genesis, which was Hyundai's first serious attempt in the luxury sedan segment, has sold just over 6,000 examples this year through April, according to figures released by Autodata. That's not a lot of cars if you consider that the Korean sedan is priced very competitively at $32k for the base V6 model to about $40k for fully packed V8 model. In comparison, the smaller BMW 3-Series Sedan starts from $33,600 for the entry-level 3.0-liter 328i while the rivaling 5-Series from $45,800 for the 528i.
Makes you wonder how many buyers in the U.S. would actually go well above $50k, maybe even up to the $75k range as the USA Today speculates, for a Hyundai-badged model.
In its home market, the Equus is priced from 63.7 million won (around US$51,200) for the entry level, V6-powered VS380 model and tops out at 105 million won (about US$85,000) for the V8-powered VS460 Prestige.
Via: USA Today
My Two Dents on Hyundai's Lexus LS Rival, the Equus
April 10, 2009
First came the Genesis, a lux-ish sedan that provides a V8 and rear-wheel drive to compete with the big boys from Germany and Japan while undercutting their prices by a wide margin. Then, hot on the Genesis sedan's tail came the Genesis Coupe with its 2.0-liter turbo four or big 300HP+ V6, again offering performance by mating both to a 6-speed stick and RWD.
Finally, just this week in New York Hyundai had their new home-market flagship on the podium, the new Mercedes S-Class sized Equus sedan, you know, just for show (yeah right). No doubt if reactions are good they'll be bringing this puppy across the Pacific to start recruiting Mercedes and Lexus buyers. If prices for the six-cylinder were really to start in the 40k's as rumors suggest, I can imagine a loaded model with the V8 would still come in under most competitors' prices.
I'm not quite sure where Hyundai got the nerve and the skills to leapfrog some of Japan's best attempts at top tier status (Acura and Infiniti, for example), but boldly bearing down on Lexus and Mercedes has definitely gotten consumers' attention. Never in a million years would I have thought that serious people would be comparing Hyundai with manufacturers from the inner circle of luxury.
From the looks of it, the Equus is just the next stage in Hyundai's grand scheme to show people the Japanese aren't the only Asian automotive force to be reckoned with. Having seen its flagship, now I'm (I can't believe I'm saying this) eagerly anticipating the Tiburon's replacement. Mercedes and Lexus, watch your backs. It's looking more and more like Hyundai will be a real contender in the years to come.
By Phil Alex

Phil Alex was born in Rhode Island in 1985, yet for reasons unbeknownst to him moved to South Carolina. He graduated with degrees in Finance and German from Wofford College in 2007 and has had a strange obsession with cars and travel since he was a wee lad. He currently resides a stone's throw from Japan's international airport in Narita. All of this can be seen on Facebook, so check it out. He makes no apologies for his articles and welcomes all feedback, as long as it is adamantly worded.
Hyundai's Tres-Chic Genesis by Prada officially revealed
March 31, 2009
So what makes the Prada edition stand out from the rest of the Genesis range? Well, on the outside Prada's designers chose a matte metallic midnight blue finish combined with metal parts in titanium. Furthermore, the dark matte plated gold replaces the existing shining chrome for the radiator grill, the emblem, and the outer handles while the Genesis also gets a neat set of 20-inch alloy wheels and an outer antenna with edge shape, all designed by Prada's stylists.
For the interior, the Italian fashionistas dressed the dashboard and the upholstery in "saffiano" leather while Hyundai claims that a new special technology was applied to all gold plated details and all wood grain parts - whatever that means.
Source: Hyundai , Via: Hyundai-blog
2010 Hyundai Equus: Full Details, High-Res Photos and Official Brochure
March 16, 2009
Based on a modified version of the Genesis sedan's rear-wheel drive platform, the 5,160mm long Equus comes with a choice of two engines, the 'Lambda' 3.8-liter V6 with 290HP and 36.5kgm of torque and the 'Tau' 4.6-liter V8 delivering 366HP and 44.8kgm of torque. Both engines are matted to a six-speed automatic transmission. According to Hyundai, the Equus V6 has a combined fuel economy rating of 10.8 lt /100km (21.8 mpg US) and the Equus V8, 11.4 lt / 100km (20.6 mpg US).
The Equus rides on a 5-link suspension (front and rear) featuring lightweight aluminum control arms while Hyundai has worked in partnership with ZF-SACHS to develop an air-suspension that is electronically governed to minimize body roll, nose-diving and other undesirable characteristics.
Other notable highlights include the standard Vehicle Stability Management which integrates the Lane Departure Warning System, Pre-Safety System, Third Generation Smart Cruise Control (SCC) and other sub-systems, as well as the addition of a Knee Air Bag for the driver that brings the total airbag count to nine.
In Korea, the Equus will be available in four trim levels, with prices starting from 63.7 million won (approximately US$44,850) for the entry level, V6-powered VS380 model and topping out at 105 million won (approximately US$73,900) for the V8-powered VS460 Prestige. Towards the end of 2009, Hyundai will extend the range with a long wheelbase edition that will be powered by a 5.0-liter V8 'Tau' engine.
Hyundai officials said that the company plans to sell around 13,000 units of the new Equus in the Korean market this year, increasing that number to 19,000 units in 2010. The new Korean flagship sedan will also make its way to selected overseas markets like China and the Middle East starting in the second half of 2009.
BROCHURE--------------------------------------------------




















































