Nissan gets Creative with Smoking Billboard at New York Auto Show
April 29, 2011
It might not be an award winning campaign, but Nissan’s new outdoor board placed right outside the Jacob K. Javits Convention Center during the 2011 New York Auto Show (April 22 to May 1 for the public) is sure to grab attention and increase awareness for the firm’s all-electric Leaf family car.
The two-sided Smokeboard was created by the Japanese firm’s advertising partner TBWA\Chiat\Day, which is the American division of the advertising agency TBWA Worldwide.
On one side, the billboard features an actual working tailpipe that emits fumes into the air (with the agency stressing the fact that the exhaust is environmentally friendly…) and a headline that reads, “The auto show has over 1,000 of these”. On the other side, there’s a photo of the Leaf and a caption that says “But only one 100% electric, zero-tailpipe Nissan Leaf”. Check out the ad in action in the clip after the jump.
Read more »Chevrolet Volt and Nissan Leaf Receive Top IIHS Safety Ratings in Crash Tests
April 26, 2011
The Insurance Institute for Highway Safety (IIHS) released the results of the first-ever U.S. crash test evaluations of plug-in electric cars, with the two EVs earning the highest safety ratings. The Chevrolet Volt and Nissan Leaf were awarded the top rating of “good” for front, side, rear and rollover crash protection.
Since both cars are fitted as standard with electronic stability control systems, they also qualified as winners of Top Safety Pick, the Institute's award for state-of-the-art crash protection.
Read more »Video Walkaround of Nissan’s New Versa Sedan
April 25, 2011
Even though American consumers still tend to prefer larger vehicles, both domestic and foreign automakers are convinced that soaring gas prices will eventually convince buyers to embrace more compact-sized and fuel efficient models. The 2011 New York Auto Show marked the debut of the latest crop of compact cars including the 2012 Nissan Versa sedan, which will try to lure buyers with a low staring price of $10,990 and a promise for affordable costs of ownership.
Hot on the heels of the 2012 Versa sedan’s North American premiere in New York, the Japanese brand released a new video that walks us around the four-door model that will go on sale in the U.S. this summer.
Read more »Odd Spot: Nissan 370Z Challenges a Mexican Chicken in a Barn Race [Video]
April 21, 2011
Yes, you read that correctly. This is a video of a Nissan 370Z coupe challenging a chicken - a Mexican chicken with racing goggles and a helmet, to be precise- in a barn race, and it’s an official spot from Nissan Europe. The admittedly unusual commercial is the creative work of the folks over at the TBWA/G1 advertising agency. Take a look at the clio after the break and tell us what you think in the comments section below. Read more »
Torque-tastic: R/C Toy Truck Towing Nissan SUV [Video]
April 16, 2011
Remote control cars have come a long way. From the little electric fun-buggies that never held a charge long enough, R/C vehicles have evolved into tools and toys - some that even run on fuel and go fast enough to take your legs out from under you (long story) - serving a variety of purposes. After all, aren't those little bomb cars in Black Ops controlled by remote?
Now, it appears, we've found a new use / time waster: towing stuff. In the video below you can see a larger-than-normal R/C hauler actually hauling a Nissan SUV along someone's driveway.
Read more »Hennessey's HPE1000 Escalade Cracks 60 in 3.3 Sec, bests Nissan's GT-R [with Video]
April 14, 2011
The concept of turning SUVs into pavement-pounding, drag-racing, supercar-shredding monster rods never ceases to amaze me, and by that I mean my jaw is on the floor and I'm completely boggled. I love me some automobiles (and vehicular transportation in general), but there's something about a nigh-three ton box on wheels and oodles of GO that seems...weird.
However, if monster rods - or high performance in general - are your cup of Starbucks soy latte, then Hennessey has got you covered (as if you didn't know that already, what with their cray-cray 1,000+ horsepower Vipers from way back when). Below, for your viewing pleasure, is video of a 2011 Cadillac Escalade drag racing a 2011 R35 GT-R and beating it.
Read more »VIDEO: Nissan Skylines Drifting with the Ladies on Top
April 5, 2011
There are two things many adolescent boys and men love: cars and women. So it makes sense, both to us and event organizers, that cars and women together are a winning combination. Don’t believe me? Try Megan Fox in Transformers, Jordana Brewster in Fast & Furious or Angelina Jolie in that famous scene from Wanted. Like peanut butter and jelly or beer with kebabs, women and cars work.
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VIDEO: 2012MY Nissan GT-R Trims Nurburgring Lap Time to 7:24.22, Plus Split-Screen with ZR1
March 29, 2011
At last November’s LA Auto Show, Nissan lifted the sheets off the revised GT-R that recently went on sale as a 2012MY in North America and as a 2011MY in the rest of the world. Key changes over the previous model include a 45HP bump in output to 530HP, plus a series of aero and chassis tweaks.
For those of you wondering how these modifications affected the GT-R’s performance on the notorious Nordschleife, Nissan’s team managed to shave more than two seconds off the 2011MYs time of 7:26.4, dropping it to 7:24.22, allegedly in less than ideal conditions. You’ll have to skip to about 3:20 into the clip for the driving to begin.
We also found a edited film on Youtube that compares the 2012 GT-R and Corvette ZR-1 on the 'Ring in a split format, which was created by synchronizing the two videos at the pit exit. Watch both videos after the jump.
Ford Sues Nissan Over Brazilian TV Ad that Ridicules the Focus for Being Overpriced [with Video]
March 28, 2011
Ford’s Brazilian arm has filed a criminal (!) lawsuit against the local division of Nissan for airing an aggressive TV commercial directed at the Focus sub-compact. To make a long story short, the parody-like ad points the finger at Ford for allegedly overpricing its Focus model.
The TV spot, which looks exactly like a rap video, shows two men dressed as Ford engineers living the big life with gold chains and rings, plenty of champagnes, and –the best part- an exotic assortment of sexy women in bikinis dancing around them. And oh, there’s also a silver Ford Focus on the background….
At the end, the commercial announces the price of Nissan’s Tiida sub-compact (sold as the Versa in the States), which in Brazil, costs around BR 3,000 or a little over US$1,800 less than Ford’s rivaling Focus.
Read more »VIDEO: Moscow Street Drifting with Nissan 200SX Pickup Truck and Silvia
March 18, 2011
In today’s video find, we present a pair of daredevil Russian drifters swooping and sliding their way through the streets of Moscow, Russia in a Nissan 200SX ute [S13] and what appears to be a Nissan Silvia [S15]. The drivers are Evgeniy Satyukov and Geprgiy Stepanyan who took first and second place respectively in the ‘Russian Drift Series 2010’.
The creators of the film are quick to point out that “all the stunts in the film are performed by professionals on the blocked streets” and that viewers should “not try to do this on public roads”. Drift past the break to enjoy the video.
Read more »VIDEO: Hennessey’s Cadillac CTS-V Sport Wagon vs Nissan GT-R and Porsche 911 Turbo
March 16, 2011
American tuning firm Hennessey has crafted some pretty insane vehicles over the years. One of its most recent tunes is based on the Cadillac CTS-V Sport Wagon, which leaves GM’s factory with a 556-horsepower 6.2-liter V8 lump, but once Hennessey’s engineers perform their magic under the hood, output is lifted to 650 horsepower.
To show off the tuned CTS-V Sport Wagon’s potential, the Texas-based company brought the Cadillac to the track and drag raced it first against a stock 480HP Porsche 911 Turbo [997] and then a standard 485HP 2011 Nissan GT-R. Watch what happened in the video after the jump.
Read more »VIDEO: Nissan Esflow Sports Coupe Concept in Some Tron-Like Digital Action
February 10, 2011
Leaving aside the name which sounds like something a German (no offense) would say to an English bloke that stole his parking space, Nissan's Geneva motorshow-bound Esflow concept is a very interesting proposal for a pure-electric sports coupe. It uses the Leaf's battery technology but with a lot more juice from the electric motors that motivate the rear wheels and a dramatic coupe styling. Following an initial release with photos and preliminary details (see here), Nissan has now published a CGI video of the sports coupe study that you can watch right after the break.
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Nissan Prices 2011 Quest from $27,750*, Releases new TV Spot
February 1, 2011
The new fourth-generation Quest minivan has arrived at Nissan's U.S. dealerships with prices ranging from $27,750 for the entry level S to $41,350 for the fully equipped LE model. Keep in mind that none of the above prices (*) include destination and handling charges. Available with one-touch sliding doors and three rows of seats that can accommodate up to seven passengers, the redesigned Quest is offered in four trim levels (S, SV, SL and LE), all powered by a standard 260-horsepower 3.5-liter V6 engine matched to Nissan’s Xtronic CVT (Continuously Variable Transmission). Read more »
VIDEO: 2012 Nissan GT-R vs 2011 Nissan GT-R Drag Race
January 31, 2011
Back in 2009, Nissan GT-R owners had to face an odd dilemma: even though the car came with a launch control system, using it meant voiding the warranty. In the ensuing controversy, the Japanese maker simply dropped it for the 2010 model year, stating that it doesn’t want to deal with the “warranty nightmare” anymore.However, the launch control is back on the 2012 GT-R’s equipment list in a revised form that allows customers to use it four times in a row, before shutting off in order to protect the transmission. Just like the original, the new system (LC4) launches from 4,000 rpm, but it’s better at minimizing wheel spin, making the latest and more powerful (+45HP) iteration of the Japanese sports car a lot faster compared to the 2010MY GT-R in a straight line race. Hit the break to watch the videos. Read more »
Nissan 350Z Poses as a Porsche Panamera Convertible...
January 24, 2011
[Updated gallery] The Tokyo Auto Salon is always a blast featuring all sorts of unique tuning proposals, like this here Porsche wannabe. When our Tokyo show man Phil e-mailed the above photo, we assumed it pictured a Porsche -possibly a Boxster- modified to resemble a Panamera Convertible. We were quickly proven wrong, however, when he sent over an image of the interior and some video footage revealing that the Porsche Panamera tune was actually a...masqueraded Nissan 350Z Roadster. More photos after the jump.
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Nissan Ellure Concept: Video, Plus Live Photos from LA Show Floor
November 18, 2010
We've already covered the Nissan Ellure Concept, so you've probably seen our gallery consisting of 55 pictures. However, those images don't do it justice. The swooping lines and sharp edges are not so evident, neither is the balance between the boomerang-themed headlamps and aggressive front grille. But fear not, even if you don't make it to the LA Show, you can get a better view of the Ellure through the video (and the live shots) we have added after the jump.
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Nissan Murano CrossCabriolet: Live Photos from LA Show Plus Video

We're not sure if you've had enough of the new Nissan Murano CrossCabriolet yet, but either way, if you follow the break, you'll find live photos of the Japanese firm's two-door / SUV / convertible mishmash from the Los Angeles motor show floor, along with the first official video of the model with some B-roll footage. If this strange combo has hit a cord with you, click here to read our detailed analysis of the new Murano which is scheduled to reach U.S. dealership early next year.
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Senner Tuning Presents Nissan 370Z Asphalt Surfer with 365 Ponies [+ Video]
September 24, 2010
Senner Tuning, probably best known for last year's disastrously named "White Power" RS6, has released pictures and details of its latest project car: the Nissan 370Z Asphalt Surfer.
The German tuning house has modified the 370Z with an ECU tune, sports air filter and cold air intake, boosting power to 365 hp (272 kw) and torque to 400 Nm. Twin 63.5 mm (2.5 inch) sports exhaust, door mirror caps / B-pillars capped in carbon fibre and black painting front / rear splitter round out the exterior package.
Read more »Nissan Juke Ad: Crossovering to Cross-dressers?
September 18, 2010
I've watched this bizarre Nissan Juke ad about four times (that I'll admit to), and I still can't for the life of me get the point. For all intents and purposes, it's about dreaming, energy, and possibly angled at people who are emo/hip or worse; all this while the Juke is on your mind. Then your hair gets frizzy and washing machines blow their loads.
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VIDEO: JDM Nissan with One Helluva Negative Camber
June 14, 2010
Here's a video showing a VIP style Nissan sedan -if we're not mistaken, it's a JDM Cedric of the 1990s- with a ridiculous negative camber on the wheels that was caught cruising on the road. VIP or "Bippu" themed cars are based on Japanese domestic market models (usually on RWD drive sedans) and feature oversized rims shod in beefy wheels with an extreme camber, a lowered ride height, prominent exhaust tips and bling-style accessories.
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