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May 27, 2008

Rolls Royce RR4: Official Sketches of Baby Phantom

These are the first official sketches of Roll Royce’s new entry-level model, the RR4 luxury sedan that will sit right below the Phantom in the British marque’s range. Due to be launched in 2010, the RR4 will be smaller than Phantom and powered by a new engine, that will be unique to Rolls-Royce. The RR4 is believed to share many common components –including the platform- with the next generation BMW 7-Series. According to Rolls Royce, further design and engineering details will be announced during the course of 2009. -Continued

Chief designer, Ian Cameron, said, “Effortless performance and standard-setting levels of comfort and efficiency, executed with the utmost care and attention, remain fundamentals of Rolls-Royce design. The RR4 has a more informal presence than the Phantom models with a greater emphasis on driving. In design terms this is expressed through its slightly smaller dimensions and more organic form, yet with powerful, purposeful proportions. It is a true and uncompromising Rolls-Royce in every sense.”

“RR4 will mark a milestone in the history of Rolls-Royce Motor Cars,” Chairman, Ian Robertson added. “The business continues to go from strength to strength and the introduction of this new model will expand the appeal of the brand. We look forward to this next chapter with anticipation and confidence.”