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June 2, 2008

Chevrolet to Double Its European Range by 2012

Chevrolet’s European arm is planning to double its model range and expand into new segments in the “Old-World” by 2012 in order to cover a 65% of the market. Speaking with UK’s Autocar Magazine, Chevrolet Europe’s Chief Executive Wayne Brannon said that the whole portfolio will be renewed by 2012 and that the company is particularly interested in creating an Opel Zafira-sized MPV along with a small SUV that would sit right under the larger Captiva SUV.

Other models that will be added to Chevrolet's european range will be the coupe and cabriolet versions of the Camaro -more as “halo” vehicles to improve the company’s so-and-so image and to draw customers to dealerships, along with the plug-in hybrid Volt.