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August 30, 2008

Video: Kia Forte’s Design Explained by Peter Schreyer

Everyone has their own opinion on the Forte’s design but let's hear what the man behind the subcompact sedan’s styling, Kia’s Chief Design Officer, Peter Schreyer, has to say about the Korean carmaker’s latest creation. Schreyer moved to Kia in 2006 after working for more than a decade at Audi and VW. The German designer is best known for his work in Audi and chiefly for establishing the Bauhaus-inspired styling which is still evident in Audi’s line-up. Among the cars he is credited with are the previous generation Audi TT and the Volkswagen Concept-R roadster. Watch the video after the jump and tell us what you think. -Continued