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January 30, 2009

Subaru UK Celebrates 15 Years of Impreza Turbo by Pricing WRX at 1994 Levels

In celebration of 15 years since the introduction of the first turbocharged Impreza, the Turbo 2000, Subaru UK is rolling back prices of the new Impreza WRX to exactly the same level as the first car in 1994. More specifically, Subaru has reduced the price of the recently facelifted Impreza WRX, which comes with a 230-horsepower 2.5-liter turbocharged flat-four boxer engine, by a hefty £2,100 to £17,998.

Lawrence Good, Managing Director, Subaru (UK) Ltd commented: "This is the last opportunity for Subaru WRX fans to buy into the latest, best Impreza WRX Turbo model – at a price they were 15 years ago! It is one of our best dealer offers in our history – ideal in these lean times. The Impreza has evolved a great deal over the years, yet has always offered a brilliant blend of practicality and performance – unrivalled by any of its competitors – while retaining its essential character as a fun, motorsport-honed, interesting, exciting daily driver with many unique charms. We shall miss the WRX Turbo when it is gone."