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February 5, 2009

Honda Prices the new Insight Hybrid from $21,200 in Japan

The new Honda Insight Hybrid will go on sale in Japan on Friday, February 6, 2009, with prices starting from 1,890,000 yen, or with today's exchange rates, $21,200, for the entry-level "G" model and climb to 2,210,000 yen or $23,800 for the top-of-the-line LS. While the price conversion into U.S. dollars does not tell reveal much due to the volatile nature of the exchange rates on a day-to-day basis between the two currencies, what does matter is the fact that the Insight significantly undercuts the current-generation Prius (that's the 2009 model and not the all-new 2010 Prius) that is priced in Japan from approximately 2.3 million yen or $25,800.

Prices for other markets including the U.S. and European countries have yet to be revealed. Honda plans to introduce the Insight to most international markets in April, 2009.