The all-new 2010 Toyota Prius will go on sale in the U.S. in late May carrying a base sticker price of $22,000 (plus $750 for delivery and handling), or the same exact price as the entry-level version of the outgoing 2009MY Prius. However, Toyota announced that later in the year, it will launch a stripped-down base model of the Prius that will be priced even lower, at $21,000 MSRP. The Japanese automaker did not disclose details on the basic version's standard equipment.The third-generation model of Toyota's popular hybrid car will be available with a total of five trim levels, the most expensive being the so-called 'V' spec model at $27,270 MSRP. For more details on the 2010 Prius plus a huge gallery with more than 100 high-resolution photos, click here.
Standard Equipment MSRP Prius I To be released at a later date $21,000 Prius II 1.8-liter Atkinson cycle engine $22,000 P195/65 R15 all-season tires with alloy wheels & covers Smart Key (driver's door) and Push Button start EV, Eco, and Power modes Multi-Informational Display with energy monitor and fuel consumption history AM/FM/MP3 CD player with six speakers and satellite radio capability and auxiliary audio jack Cruise control STAR Safety System and active front headrest Seven airbags including driver knee airbag Four-wheel disc brakes Tilt/telescopic steering wheel with audio and HVAC Controls with Touch Tracer Display Six-way adjustable driver seat Auto up/down on all windows Color-keyed foldable power heated side mirrors Prius III In addition to Prius II features: $23,000 JBL AM/FM/MP3 six-disc CD changer with eight speakers Integrated satellite radio capability Hands-free phone capability via Bluetooth® wireless technology Prius IV In addition to Prius III features: $25,800 Three-door Smart Key system Leather-trimmed interior Heated front seats with driver lumbar support Driver and front passenger water repellant windows Plasmacluster™ ionizer Auto dimming mirror with HomeLink® Prius V In addition to Prius IV features: $27,270 17-inch alloy wheels and P215/45 R17 tires LED headlamps with auto leveling and washers Integrated foglamps
