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July 23, 2009

Ferrari Launches New Lap-Time Chronograph Watch

We presume that Ferrari's new chronograph watch is more for those less economically fortunate that day-dream of owning a Prancing Horse model someday rather than for those that actually own one - if you had enough money to buy a Ferrari, would you really go for this watch? But anyway, the rubber strapped chronograph will be available in Ferrari Stores worldwide starting from the end of August priced at €295 or at today's exchange rates, about $420 US.


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Key Features

  • SWISS ISA 9001/1300 ANADIGIT MULTIFUNCTION CHRONOGRAPH MOVEMENT
  • STAINLESS STEEL CASE WITH BLACK PVD TREATMENT. CASE BACK WITH SPECIAL LOGO ENGRAVED
  • 44mm CASE
  • TOP RING WITH TACHOMETER INDICATIONS
  • ANTIREFLECTIVE MINERAL CRYSTAL
  • ANADIGIT MULTIFUNCTION DISPLAY WITH TWO LUMINESCENT HANDS
  • WATER RESISTANT TO 5 ATM
  • 3 TIME ZONES
  • DIGITAL ALARM
  • DATE – DAY – MONTH – YEAR DISPLAY
  • WEEK NUMBER DISPLAY
  • CHRONO 1/100 SECOND
  • TACHOMETER
  • TIMER
  • DURABILITY OF BATTERY 47 MONTHS; END OF LIFE INDICATION
  • BLACK RUBBER STRAP, FRONT WITH FERRARI SHILED LOGO, INTERNAL PART WITH 'SCUDERIA FERRARI' EMBOSSING
  • STAINLESS STEEL BUCKLE, BLACK PVD TREATMENT