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March 29, 2010

Mazda Licenses Prius Hybrid Technology from Toyota, First Model to go on Sale by 2013


As the saying goes, if you can't beat them, join them... Not wanting to be left out of the modern craze for all things hybrid, Mazda reached an agreement with Toyota to license the (hybrid) technology used in the Toyota Prius.

The deal, announced on Monday, will allow Mazda to use the key components of the hybrid system found in the top-selling Prius on its own series of models.

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