Why can't carmakers stick to building cars? You don't see Dyson and Prada making a limited edition vacuum cleaner or Apple and Westinghouse producing an iPad integrated refrigerator (so far).
And yet, here we are. Swedish camera company Hasselblad (famous for its camera's use on the Apollo moon missions) and Italian supercar maker Ferrari have collaborated on a limited edition model of the Hasselblad H4D camera.
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