Jaguar has admitted that it is currently working on a new sedan that will be the entry-level model of the range. Smaller than the XF, the new model is expected to have a starting price of around £28,000 (€31,850/$45,685). According to Adrian Hallmark, Jaguar's global brand director, the sub-£30,000 premium car market is four times larger than that of sedans priced above £30,000 (€34,120), so developing a cheaper, smaller Jaguar makes a solid business case.
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